Preamble

For early investors, spotting projects with high potential has always been part science, part art. The possibility of outsized returns comes with real risk. Yet the core ingredients of any successful venture are consistent: a strong idea, strong founder or leadership, a strong community, and enough initial capital to get moving. Launchpads exist to provide that initial capital, with varying levels of curation.

1) Non-public, curated launchpads for qualified investors.

Professional accelerators like Y Combinator operate through a rigorous selection and education process that culminates in a fundraising event. Admission is highly selective; participation is limited to qualified investors.

2) Public, curated launchpads for qualified investors.

Projects like Legion, Echo, and Polkastarter list a smaller set of teams after review. Access for investors is broader than accelerators, but listings are still gated by curation.

3) Uncurated launchpads for everyone.

A newer class, popularized by the rise of memecoins. Because the tokens have no technical utility, launches require little to no curation. Platforms such as pump.fun and clanker opened a new meta with radically open fundraising dynamics.

Memehalla: a self-curated onchain launchpad for everyone.

Memehalla is first and foremost a protocol – a general-purpose framework for community-driven curation and onchain launches. It introduces a new model where the community performs curation through a game-like flow that surfaces signal and aligns incentives:

• Discovery – supporters commit Pump to candidates, creating visible Energy.
• Selection (Battle) – when total Energy crosses a threshold, a private, incentive-aligned vote selects the winner.
• Offering – the winner launches through fair price discovery; participant ETH converts into coins and seeds a treasury.
• Genesis Governance (First Law) – the community adopts an initial rule that anchors accountability and can evolve.

While the protocol can power launches across many domains – from memes to DeSci and beyond – our MVP implementation outlined in this paper focuses on memecoin launches. This is the simplest and most intuitive way to demonstrate how the mechanics work in practice, as zero-utility tokens minimize legal and compliance overhead. Even if you’re not into memecoins, read this paper as a blueprint for a universal mechanism to launch any project with leadership, community, treasury, and governance from day one.

<aside> ℹ️

A meme is a unit of collective attention – an idea or symbol that captures belief and spreads socially. Memehalla Protocol treats memes as early-stage social assets: they start as symbols and can evolve into structured onchain projects through community curation.

</aside>

Abstract: Memecoins as the MVP Implementation of the Protocol

Existing bonding-curve launchpads for memecoins (pump.fun, clunker, flaunch) optimize for instant launches, not durable communities. The result: >99.999% fail – a casino of noise where snipers extract value and successful memes emerge by accident rather than design. Two flaws drive this:

• Frictionless spam → extraction. Tens of thousands of daily tokens overwhelm users and reward bots over builders.
• Misaligned incentives. Creators and platforms capture fees while early community members get little upside, encouraging short-term dumping instead of long-term growth.